I turn brands, events and urban narratives into high-impact video pieces.

01

Events & Lifestyle

Capturing live energy and the international experience in Madrid

End-to-end video content (live coverage, filming and vertical editing) for a community of international girls and students in Madrid.

The main challenge: connect with the audience and build community within the first few seconds, carrying the vibe of each experience through to conversion. From the active pace of a pilates or sushi class to the careful aesthetic of a Vision Board Workshop, Watch Parties or Makeup Masterclasses.

We pair ultra-dynamic Reels and TikToks with informative, visual carousels to keep the community engaged, drive saves and shares, and make sure every event fills up again.

Formats
Reels, TikToks (9:16) and dynamic Instagram carousels.
Strategic focus
Audience retention, visual dynamism, sense of community and conversion.
Carousel for international students in Madrid — 1 of 8
Carousel for international students in Madrid — 2 of 8
Carousel for international students in Madrid — 3 of 8
Carousel for international students in Madrid — 4 of 8
Carousel for international students in Madrid — 5 of 8
Carousel for international students in Madrid — 6 of 8
Carousel for international students in Madrid — 7 of 8
Carousel for international students in Madrid — 8 of 8
Before you move abroad
Daily routine and events schedule carousel — 1 of 8
Daily routine and events schedule carousel — 2 of 8
Daily routine and events schedule carousel — 3 of 8
Daily routine and events schedule carousel — 4 of 8
Daily routine and events schedule carousel — 5 of 8
Daily routine and events schedule carousel — 6 of 8
Daily routine and events schedule carousel — 7 of 8
Daily routine and events schedule carousel — 8 of 8
Building healthy habits
Madrid coffee shops carousel — 1 of 7
Madrid coffee shops carousel — 2 of 7
Madrid coffee shops carousel — 3 of 7
Madrid coffee shops carousel — 4 of 7
Madrid coffee shops carousel — 5 of 7
Madrid coffee shops carousel — 6 of 7
Madrid coffee shops carousel — 7 of 7
5 favorite cafés in Madrid
02

Beauty & PMU

Video editing and strategic visual content for a PMU artist

Marketing strategy and content creation — video and carousel — for a permanent make-up artist (PMU).

In beauty, the detail is the main selling point. I designed a visual line built on precision, cleanliness and aesthetic impact: reels are paired with educational carousels (aftercare, myths and symmetry) to answer objections, convey professional authority and turn views straight into bookings.

Formats
Instagram reels and educational carousels.
Strategic focus
Brand elevation, visual precision and conversion.
Brows before and after permanent make-up
Martyna Stagg · Permanent make up Brows · before & after
Lips before and after lip blush
Martyna Stagg · Permanent make up Lip blush · before & after
Educational carousel on permanent make-up — 1 of 8
Educational carousel on permanent make-up — 2 of 8
Educational carousel on permanent make-up — 3 of 8
Educational carousel on permanent make-up — 4 of 8
Educational carousel on permanent make-up — 5 of 8
Educational carousel on permanent make-up — 6 of 8
Educational carousel on permanent make-up — 7 of 8
Educational carousel on permanent make-up — 8 of 8
Permanent make-up: what to know
03

Vlogs

Visual diaries and documentary storytelling

An authored exploration through the vlog format. Here video moves beyond the commercial brief to become a narrative piece, where sound design, editing rhythm and colour palette define the viewer’s experience.

Formats
Vlogs (horizontal and vertical, documentary style).
Strategic focus
Cinematic storytelling, documentary editing, ambient sound design and colour grading.

If you have an event, a brand or an idea that needs to move, get in touch.

vvitiare@gmail.com
Madrid · 2026